About Hank Dunlap

What is #CROCLife?

CROCLife means Coaching Responsibility, Ownership, and Choice and making a healthier life by choosing to function in that capacity.


Many people unknowingly give their power away by having a victim mindset; most people don’t even know they are doing it.  Have you ever found yourself saying the following?

  • “I have to go to that presentation later today and will be home late.”
  • ”I wish I could come to your game tonight, but my boss has me working late.”
  • ”I know you wanted me to tuck you in tonight, but sometimes we have to work longer than we want.”

What if you could take back your power?  I can help.


Based on the work of Jocko Willink and Leif Babin, Extreme Ownership is an outstanding way to own your day, own your life, and be the best you can be.


Closely related to Responsibility, this is designed for anyone at any stage in their life.  It will enable you to eliminate your limitations, challenge yourself to push past what you think is possible, improve your leadership skills, unlock your life, and teach you how to lead yourself and others.

I am blessed to be married to my best friend and have two wonderful sons. I am also blessed to have been able to learn from a myriad of mistakes, and have had the love of my family and my God the entire time.

I am a husband, father, baseball coach, life coach, and Catholic, who has a passion for honoring God, helping his family, and helping others.

Feedback & Reviews​

Feedback and reviews

” Hank helped provide clarity and remove confusion I had around my next steps in my business. “

D. Bettini

Business Owner

” Hank's ability to help me see the various outcomes and what is needed to achieve those outcomes has helped our company grow consistently. “

J. Subacz

Owner - Subacz Media Group

” Coach Hank does a great job of teaching us to have fun and get better at the game of baseball, and reminding us to control our attitude and efforts. “

A. D.

Baseball Player

What can I do for you?​

How can I help you to Be Relentless?

I’m a public speaker that has worked in many environments

How can I help your organization, church, family, team succeed?  

I’ve worked with people from all walks of life

I have helped kids, teens, moms, dads, business owners, employees, and people of all walks of life.  Whether you are a business owner looking to take your business to the next level, a first year teacher trying to reach your students, a baseball coach trying to help your players get better mentally, or someone who just needs some clarity, let's talk.   I can help you help yourself.

I can help you to Be Relentless?

By Coaching Responsibility, Ownership and Choice, I strive to help my clients see they have a choice, rather than circumstances being thrust on them.  No-one likes to be helpless, how I can help you see that you have a choice?  That you can take ownership and responsibility for yourself?

Need advice?​

I believe in Coaching Responsibility, Ownership, and Choice.  How can I help you be the best you possible?

Let me help you overshoot your goals in the right ways.​